RESPONSIVE WEB & UX STRATEGY
Designing Services for families in a large ecosystem of educational products
Stride’s K12.com is a starting point for parents looking to find the best virtual schooling options for their child’s needs. We noticed that significant school data was overlooked and we could not track user behavior after generating results. As the UX team, we redesigned the search result layouts to improve engagement with search results and lead generation by 124%
Background
Stride Inc. is a leading education provider in the United States with a large portfolio of edtech offerings such as virtual schools, credited courses, and tutoring.
As a UX Designer in the Web team, I am responsible for the layout, architecture, wireframes, testing and handoff for any refreshed designs on our products
Tools
Figma, Jira, Confluence, Salesforce, Heap Analytics
My work at Stride is covered by NDAs, and I can only provide you with a high-level overview of the projects I've played a crucial role in.
Improving Enrollment Systems
I primarily work on improving the Service Flow and Design of K12's Application process. This includes a lot of collaboration with devs, product and business stakeholders to ensure high user satisfaction and reduce drop offs.
Scope:
UX Design
User Research,
Strategy,
Wireframing,
Prototyping,
UX Audits,
Design QA,
Data Tagging and Tracking,
Stakeholder Reviews,
Dev Handoff & Support
K12 School Finder
I helped redesign School Information Cards that are key discovery points for our target audience. These designs improved engagement by 124%.
Scope:
UX Audit,
Wireframing,
Prototyping,
User Interviews,
User Testing,
A/B Testing,
Data Tagging and Tracking,
Dev Handoff
25th Anniversary Campaign
I was responsible for the layout, pattern algorithm and the mid-fidelity screens for this project. I introduced the Flip Card design and functionality into the company's global design system
Scope:
Wireframing,
Prototyping,
Dev Handoff,
Stakeholder Reviews
